Augmented Reality Market Consolidation Continues — Apple Acquires Metaio

From TechCrunch:

“Apple has acquired Metaio, an augmented reality startup that launched way back in 2003 as an offshoot of a project at Volkswagen. The company’s site said it stopped taking new customers, and now a legal document shows Apple has bought it. The document confirms a transfer of shares of the startup to Apple on May 21st/22nd.

When asked by TechCrunch, Apple responded with its standard reply it gives as confirmation of acquisitions, “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”

Will Apple just crush the good tech from Metaio or actually put it to good use? I remember when Apple acquired Nothing Real in 2002 and turned it into an awesome SFX product called Shake later to let it die on the vine.

Here’s an interesting link to the history of Apple acquisitions and the results from the acquired tech.


Author: dwormell

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s